SEO isn't magic — it's mostly doing a list of unglamorous things well and consistently. This is the checklist we run on every business website we build, from the technical foundations to the content that actually earns rankings.
1. Technical foundations
- ✓Server-side rendered HTML (so crawlers see your content)
- ✓Fast Core Web Vitals (LCP, CLS, INP in the green)
- ✓Mobile-first, responsive layout
- ✓Clean, descriptive URLs
- ✓XML sitemap and robots.txt
- ✓HTTPS everywhere
2. On-page essentials
Every page needs a unique, descriptive title and meta description, a single clear H1, and a sensible heading structure. In Next.js this is simple and per-page.
app/services/page.tsx
TSX
export const metadata = { title: "Web Development Services | YourBrand", description: "Custom websites and web apps built for speed, SEO and conversion.", alternates: { canonical: "/services" }, openGraph: { title: "Web Development Services", type: "website" },};3. Structured data (rich results)
Schema markup helps Google understand your pages and can earn rich results — FAQs, breadcrumbs, ratings. It's a quiet but real edge.
components/JsonLd.tsx
TSX
<script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify({ "@context": "https://schema.org", "@type": "Organization", name: "YourBrand", url: "https://yourbrand.com", }) }}/>4. Content & links
- ✓Target real search intent, not just keywords
- ✓Write genuinely helpful, in-depth pages
- ✓Internal-link related pages together
- ✓Earn quality backlinks over time
- ✓Keep content fresh and updated
- Quick wins
- Metadata, speed, sitemap
- Long game
- Content & backlinks
- Related service
- SEO & Performance
Need this built? Explore our SEO & Performance service.
View service →Written by Zahid Ghotia · Published 18 December 2025 · 8 min read