LuxeCart — Headless E-commerce Store
A headless e-commerce store with a custom Next.js storefront, secure Stripe checkout and a fast admin — engineered for speed, SEO and conversion.
- Timeline
- 6 weeks
- Role
- Full-stack design & development
- Team
- Engineer + designer
- Year
- 2025
+38%
Conversion rate
0.9s
LCP
100
Lighthouse SEO
−55%
Page weight
Client goals
- ◎Make the storefront extremely fast
- ◎Rank well and convert more visitors
- ◎Give the team an easy admin to manage catalog
Project overview
LuxeCart is a headless store: a custom Next.js storefront on a fast commerce backend. The goal was speed, SEO and conversion that template stores couldn't deliver.
The client problem
Our solution
We built a custom storefront with server rendering and image optimisation, wired secure Stripe checkout, and gave the team a clean admin — cutting page weight by more than half.
What we built
Features
Custom storefront
Fast, SEO-friendly product & category pages.
Stripe checkout
Secure hosted checkout with wallets.
Cart & wishlist
Persistent cart and saved items.
Order management
Admin orders, fulfilment and refunds.
Discounts & promos
Codes, sales and campaign pricing.
Media pipeline
Optimised images via Cloudinary.
Under the hood
Technical code
import Stripe from "stripe";const stripe = new Stripe(process.env.STRIPE_SECRET_KEY!); export async function POST(req: Request) { const { priceId, orgId } = await req.json(); const session = await stripe.checkout.sessions.create({ mode: "subscription", line_items: [{ price: priceId, quantity: 1 }], metadata: { orgId, priceId }, success_url: process.env.BASE_URL + "/billing?ok=1", cancel_url: process.env.BASE_URL + "/pricing", }); return Response.json({ url: session.url });}export async function POST(req: Request) { const sig = req.headers.get("stripe-signature")!; const event = stripe.webhooks.constructEvent( await req.text(), sig, process.env.STRIPE_WEBHOOK_SECRET! ); if (event.type === "checkout.session.completed") { const s = event.data.object as Stripe.Checkout.Session; await db.organization.update({ where: { id: s.metadata!.orgId }, data: { plan: s.metadata!.priceId, status: "active" }, }); } return Response.json({ received: true });}Integrations
APIs & services
Stripe
Checkout, payments and refunds.
Cloudinary
Image optimisation and delivery.
Resend
Order confirmation emails.
Algolia
Instant product search.
Process
Development workflow
- 1
Discovery
Goals, users and success metrics defined on a free call.
- 2
Planning
Fixed scope, milestone plan and timeline in writing.
- 3
UI/UX design
Wireframes and a clean, modern design system.
- 4
Backend setup
Database schema, auth and core services.
- 5
API development
Typed, documented endpoints and integrations.
- 6
Frontend
Responsive, accessible UI wired to the API.
- 7
Testing
QA across devices plus performance & security checks.
- 8
Deployment
CI/CD, monitoring and a smooth production launch.
- 9
Support
Ongoing maintenance, updates and new features.
Speed & SEO
Performance & SEO
Performance
- ✓Server-side & static rendering for instant first paint
- ✓Image optimisation and lazy loading
- ✓Code-splitting and route-level prefetching
- ✓Edge/CDN caching with smart revalidation
- ✓Green Core Web Vitals (LCP, CLS, INP)
- ✓Database indexing and query tuning
SEO
- ✓Per-page metadata, canonical URLs and Open Graph
- ✓Structured data (JSON-LD) for rich results
- ✓Programmatic sitemap & robots
- ✓Semantic, accessible HTML
- ✓Clean, descriptive slug URLs
Built secure
Security
Outcome
Results & impact
+38%
Conversion rate
0.9s
LCP
100
Lighthouse SEO
−55%
Page weight
LuxeCart shipped a 0.9s-LCP storefront with a perfect Lighthouse SEO score, lifting conversion by 38% while halving page weight.
Start your e-commerce project
Fast, SEO-friendly stores with secure checkout — built to convert.